Learning about Co-Creation as a user research method.
November 30, 2022
The one advantage of software is that what you ideate can be put out as pixels using code as fast as possible. Hence user research is typically sought out before creating a product or a feature, which informs a product team on what to prioritise, design and develop them.
However, some of the best software has been co-created along with their users by seeking their consistent feedback.
What is Co-Creation Model?
Co-creation is an alternative, collaborative approach that brings UX teams closer to their future users. It’s an approach that increases the user’s direct involvement; teams literally design concepts in collaboration with their end-users.
One of the perks of being early adopters of many design and nocode platforms have taught us this core concept about user research for SaaS.
A good case study in the recent times has been Framer.
What is Framer?
Framer is a design + nocode platform that enable designers to design, publish and prototype in one place. The reason framer is catching up with designer is that behaves as a design tool but also help publish a website in blazing speeds.
Here are six clever ways Framer co-creates with its users:
Framer, hosts a discord channel to collect and serve its customers and early adopters in one place.
Parity pricing and increased adoption by allowing designers to build their own websites for free to start with.
Incorporating design practices from existing tools like Sketch or Figma so its users can adopt it right away. Think: keyboard shortcuts, panel design, integrations, etc
Rewarding early adopters (like us 🙈) Partners and Experts by featuring them and giving referral discounts. Example:
Answering common questions with detailed FAQ and videos so people are not asking the same question. Example: https://www.framer.com/learn/ and it very actionable youtube channel.
Plugins and integrations with adjacent products so they can increase adoption into their platform. Example: https://www.framer.com/plugins/
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